Science writer Ed Yong reports on some research published in Psychological Science that studied the effects, not of eating fast foods, but of being exposed to the logos of fast food chains.
See his blog post on how fast food logos unconsciously trigger fast behaviour.
Hmmm… does the London Co-op Store’s logo, by contrast, get enough recognition here in town to trigger a desire to stop and smell the roses? To engage in socially responsible activism? To put people before profit?
What do you think? What does the Co-op represent, that might be triggered by the unconscious thought of it in someone who recognizes its logo?
…and how much recognition does its logo get?
Category: General
